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LOOK Magazine

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There may be some confusion being created here. I recently made additions to a Radio Caroline article and linked to LOOK magazine only to be taken to a totally different topic. In the interest of making the link on Radio Caroline direct to the correct listing I changed LOOK to "Look magazine". However, I am almost certain that the original magazine used all capital letters in its masthead. Then I noticed a notation that a new publication had commenced using LOOK (in capitals) which inferred that the original did not. At the moment I have not had time to research this issue and if it does turn out that "Look" should be "LOOK", what will that do to this entry and the links attached to it? MPLX 23:19, 25 Sep 2004 (UTC)

In general, all-caps should be avoided even if the company involved liked to spell it that way because it leads to confusion with acronyms (which legitimately ARE spelled with all caps). Lots of companies always spell their name ALL CAPS in publicity releases, but there's no legal obligation to follow suit. Keep it Look even though the cover had all capitals. - DavidWBrooks 03:38, 26 Sep 2004 (UTC)
I asked Tεxτurε for advice on this one and this was the response: "Redirect Look might be a good candidate or disambig. - Tεxτurε 03:29, 26 Sep 2004 (UTC)" I undestand what you are saying David, my only problem with it is that when I originally typed "LOOK" in search it directed me to a totally different listing for something else. So there are listing for "Look" and "LOOK" and they are not cross referenced as of this moment in time. I will post your obvervations and this notation over on Tεxτurε's page for additional comment. MH 20:54, 26 Sep 2004 (UTC)

Keeping LOOK in capitals may be useful when creating Look into a disambig unless you feel it should be Look (business) or Look (company). I'd suggest that Look be used as a disambig for both the magazine and company and keep LOOK in capitals since a reader is more likely to search for the company's preferred capitals before Look (business) or similar. - Tεxτurε 11:56, 27 Sep 2004 (UTC)

Des Moines, Iowa?

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Can somebody cite some evidence for saying that Look was published in Des Moines, of all places? It's almost inconceivable that a national publication of that era wasn't based in New York City, but I can't find any good history of it online. - DavidWBrooks 20:26, 28 December 2006 (UTC)[reply]